Our Tribe
Meet our team and the collective behind Rural Retail.
We are a tribe of young women born in our native countries, inspired from the arts passed on from our ancestors through craftsmanship.

Vicky
Founder
Born in Kenya. Started an ambitious career as a Fashion Stylist determined to connect authentic African style and mainstream Luxury at 19.

Daisy
MARKETING LEAD
Born in Asaam ,a relatively unexplored part of north-east India, which is nestled between ‘Indic’ and ‘Mongoloid’ cultures and is a melting pot of unique cultural identities, craftsmanship and art forms.

Valentina
CREATIVE LEAD
Born in Caracas, Venezuela. A gifted artist. Growing up in the midst of Neo-Socialist revolution jolted her to a move to Belgium without speaking a word of French at the age of 17.
Collective
Our collective are impactful luxury brands who work with native communities to produce beautiful ethical or sustainable products, with commercial excellence yet hold the story and craftsmanship of the people as key.
Join Our Tribe
Be a partner of the Rural Retail. Get involved with our Challenges , Volunteer and help us flourish.