How

By connecting directly with communities, we introduce  valuable resources to develop products that would appeal to wider markets. When brands take on a rural retail challenge, the aim goes beyond slowing down mass production, they bring to life indigenous philosophies and culture helping to rebalance the gap of trillions.

Fashion starts to take slower steps and valuing the story starts to fill the gap of trillions. When brands take on a rural retail challenge, the aim goes beyond slowing down mass production, they bring to life indigenous philosophies and culture helping to rebalance the gap of trillions.
In this interview with our AfriCanDo reporter Mamoun Ghallab, Vicky Ngari-Wilson shares her views about the necessity for more creative skill training for youth in Africa, as well as the link that exists and has always existed between the fashion industry and agriculture, through vegetal materials and fabrics which continue to inspire innovators to this day.

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Retail Therapy