Why Rural Retail
Indigenous groups are the guardians of the worlds most important biodiversity (important plants). They are the first to feel the effects of climate change. They have been using eco-friendly practices for centuries, while we are still struggling to find sustainable solutions. By skilling them to complete on the international market and facilitating a two –way communication channel, we are providing a valuable equal exchange.
About Rural Retail
Connecting indigenous craftsmanship and the fashion industry by:
Training indigenous talents with industry standards
Collaborate with their voices, ancient solutions and magical stories
How we do it
By connecting directly with communities, we introduce them to valuable resources to develop products that would appeal to wider markets.
When Fashion takes on a rural retail challenge, the aim goes beyond slowing down mass production, we bring indigenous philosophies and culture into our brands and build community.