Why Rural Retail

Indigenous groups are the guardians of the worlds most important biodiversity (important plants). They are the first to feel the effects of climate change. They have been using eco-friendly practices for centuries, while we are still struggling to find sustainable solutions. By skilling them to complete on the international market and facilitating a two –way communication channel, we are providing a valuable equal exchange.


Supporting Indigenous Communities to be:

About Rural Retail

Connecting indigenous craftsmanship and the fashion industry by:

Curating a network of indigenous artisans

Training indigenous talents with industry standards

Digitally connecting opportunities to global trade

Collaborate with their voices, ancient solutions and magical stories 

How we do it

By connecting directly with communities, we introduce them to valuable resources to develop products that would appeal to wider markets.

When Fashion takes on a rural retail challenge, the aim goes beyond slowing down mass production, we bring indigenous philosophies and culture into our brands and build community.

Be the resolution

‘Be the resolution’ and get involved with Rural Retail Challenges , Donations or give your support by volunteering.

Support us

Retail Therapy